Lead nurturing is the process of building and maintaining relationships and trust with key prospects by using focused, regular, and relevant communication, so that when the decision-making process begins, your prospect is ready to become your client.
“Not right now” is the start of a new opportunity.
The appointment setting process generates a large number of leads, and a considerable proportion of these may not immediately be ready for a buying decision. However, many such leads are still great opportunities waiting to be nurtured and tapped at the right moment. Unfortunately, in-house sales teams typically lack the time, bandwidth, and expertise to nurture leads for long periods of time, and these leads often end up being ignored or forgotten.
Fortunately for you, you can off-load your Lead Nurturing campaigns to B2B Galaxy.
In addition to being able to dedicate time and resources to the process, we have a deeper understanding and expertise that most sales teams do not in the area of lead nurturing. B2B Galaxy can develop a strong relationship with your lead through relevant and meaningful interactions. This can include follow-up calls, emails and events, until the situation is ripe for your sales team to take over again. By consistently communicating relevant and engaging information over a well-defined timeline, we enhance top-of-mind recall in your prospects’ minds, so that when it’s time to buy, you are on their shortlist.
Collaboration is integral to this process – we work hand-in-hand with your team to understand what your needs are and how we can help turn leads into successful and fruitful relationships.